There are roughly 118 million smart speakers in American homes today. And, research shows that three out of five adults use voice search to find information on the internet. Many believe next year, half of all searches will have shifted from the keyboard to the microphone. I know this may be hard to believe, but take a moment to watch...
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Marketing Insights and Information You Can Use
A Letter to Future Interns: Fully Embrace Your Willow Internship
One thing you'll realize by the end of your internship journey here at Willow is that you were spoiled rotten. And here’s why: Snacks. You’ll realize soon that everyone at Willow loves their snacks, and they are taken seriously. So don't forget to restock the snack bin whenever you see it getting low! Beer. Have you seen that insane...
Time to Celebrate: Recognizing a Member Anniversary
If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...
Best Practices for Blog Categories and Tags
How to ensure your blog taxonomies are SEO and user friendly When it comes to search engine optimization, having an active blog with useful content is one of the best strategies you can employ—but the way you organize that content matters. Used correctly, blog categories and tags can boost your search engine traffic, bringing in new visitors interested in the...
How to reach a larger audience and grow membership
Just about every organization is searching for ways to better reach or expand their target audiences. It’s why companies create Facebook pages, post photos and videos to Instagram, and invest hundreds or even thousands of dollars on Google AdWords campaigns. Everyone is trying to find one more customer, client, partner or member. But, what works best? And is “doing it”...