4 ways to hone and improve your internal marketing and communications By now, we hope anyone reading this blog understands the importance of effective marketing and communications to your business (if not, give us a call, ASAP!). However, there’s still one key area companies sometimes overlook when it comes to creating a marketing strategy: internal communications. You might not be...
How recruitment marketing is changing the way we hire and retain talent. Back in the olden days, job hunting required the newspaper classifieds and a Sharpie. Today, talent acquisition has become big business, with companies offering everything from childcare to grownup-sized playgrounds to entice top prospects. Many companies are now finding that sending their HR departments out to job fairs,...
What your brand architecture means for your business Ever gone house hunting? If so, you may have been asked by a realtor about your style preferences. Mid-century ranch? Colonial two-story? Cape Cod or bungalow? Whatever your taste, the architecture of a house is what speaks to you. It tells you how the house is built and what you can expect...
How to manage and market your online reputation for better consumer relationships Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...
Branding will never go out of style. It’s a necessity for just about everything from the bagels you eat in the morning, the car you drive to work, the company you work for, and even you, yourself. Sure you may not have a logo for your personal self, but you have truth, values and a personality, all of which you...