The Easy-to-Get Grant Your Organization May Have Overlooked If you work at a non-profit, you may be overly familiar with the long, tedious grant-writing process. But many non-profit organizations are unaware of the great resources and perks Google offers 501(c)3 organizations — and of how simple it can be to take advantage! The Google for Nonprofits program offers a wide...
You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...
Expertise, Authoritativeness, and Trustworthiness If you pay attention to your site's organic traffic and SEO (search engine optimization), you might have heard a new acronym being tossed around over the last year or so: E-A-T. Thanksgiving is just around the corner, but unfortunately, E-A-T has nothing to do with eating pumpkin pie (though I would argue that maybe we should...
This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....
Last month, the Willow office closed its doors and turned off its computers for 24 hours (give or take a few hours) for our annual agency retreat on Lake Sweetwater near Ninevah, Indiana. These retreats are legendary. It’s a coworker-only event where we get to really know each other better, let loose and have fun. We also cap the retreat...