Last month, Willow hosted our first Better U panel focused on a challenge we hear from just about every client in every industry or region: how to recruit best fit, ideal team player employees who stay and grow with the organization. Our panelists, Aman Brar, Chuck Haberman, Heather Haas and Seth Morales, all shared perspectives on the state of employment...
4 ways to hone and improve your internal marketing and communications By now, we hope anyone reading this blog understands the importance of effective marketing and communications to your business (if not, give us a call, ASAP!). However, there’s still one key area companies sometimes overlook when it comes to creating a marketing strategy: internal communications. You might not be...
Marketers discuss the future of smart data collection and interpretation Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...
In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...
How recruitment marketing is changing the way we hire and retain talent. Back in the olden days, job hunting required the newspaper classifieds and a Sharpie. Today, talent acquisition has become big business, with companies offering everything from childcare to grownup-sized playgrounds to entice top prospects. Many companies are now finding that sending their HR departments out to job fairs,...