email testing

The ABCs of A/B Testing

In my last job, I spent most of my days talking about email. Discussions about strategy and execution for Welcome Campaigns, Win-backs, Newsletters… you name it. A topic that came up frequently, no matter the type of email campaign, was A/B testing. In fact, clients’ interest in A/B testing was sometimes so high, the question of “What should we be...

Pitching for People

How recruitment marketing is changing the way we hire and retain talent. Back in the olden days, job hunting required the newspaper classifieds and a Sharpie. Today, talent acquisition has become big business, with companies offering everything from childcare to grownup-sized playgrounds to entice top prospects. Many companies are now finding that sending their HR departments out to job fairs,...

Do You Have Trust Issues?

  How to manage and market your online reputation for better consumer relationships   Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...

Lesson in Planning for Marketing Communications

A lesson in not counting your race cars before the engine starts. I’m a huge racing fan. Growing up, Memorial Day weekend was always celebrated by watching the Indianapolis 500. As an adult, I’ve only missed the “Greatest Spectacle in Racing” once and it’s because I was 39 weeks pregnant. Anyways, my love for motorsports rarely intersects with my interest...

Truthing in Advertising

Reaching your audience in the post-truth era of alternative facts One of my favorite marketing soothsayers is Rohit Barghava, a former Ogilvy exec-turned-bestselling-author, whose annual books on the latest marketing trends are consumed by more than a million readers. Each year, Rohit compiles a list of trends that he curates over the course of the year, based on a number...