COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....
If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...
Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...
We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say: BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...
Specifically, your trade show booth. But also my old house. Last year I decided to take on a project that has since led me to question my sanity. I bought an 80-year-old house. Eight. Zero. If she were a Golden Girl, I’d call her Rose. She’s sweet, but she’s got a lot of quirks. When I got her, she needed...