"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...
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Marketing Insights and Information You Can Use
Three Tips on Intentionality in the Workday
Ready for a quick read that could make a huge impact on your life? We hope this will be three minutes well spent. Amidst our chaotic lives, it can feel difficult to keep up, let alone be intentional with our words, thoughts, and actions. At times, it's tempting to consider simply checking items off a to-do list as success. But…...
An Uplifting Forecast: Cheerful Colors to Lift Your Spirits
In a year where personal interactions have been limited, wearing face masks has become part of the daily routine, and in-person meetings have been replaced with Zoom calls, it’s not surprising that we are craving happier times. Historically, fashion has been a barometer reflecting the nation’s mood and desires. If you are of a certain age, you probably had a...
Schema Markup: How Structured Data Can Increase Your Google Traffic
One of the most impactful Google changes in recent years has been the increased usage of schema markup. Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...
Getting Real: 360 Reviews
It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...